How to Create a Snapchat Business Account?

Is your business looking to tap into a vibrant, young, and highly engaged audience? With over 750 million monthly active users, Snapchat isn’t just for sharing silly filters with friends anymore—it’s a powerful marketing platform. Creating a dedicated Snapchat Business Account is the first step to launching creative ad campaigns, building brand loyalty, and connecting with the next generation of customers.

If you’re wondering how to get started, you’ve come to the right place. This friendly, step-by-step guide will walk you through the entire process, from downloading the app to publishing your first Story.

Why Your Business Needs a Snapchat Presence

Before we dive into the “how,” let’s quickly cover the “why.” Snapchat offers a unique way to connect with users through authentic, in-the-moment content. It’s perfect for:

• Reaching Gen Z and Millennials: A huge portion of its user base is under 35.

• Showcasing Your Brand Personality: Use Stories and Spotlight to show the human side of your business.

• Driving Engagement: Features like polls, questions, and AR lenses are incredibly interactive.

• Running Targeted Ads: Snapchat’s ad platform allows for precise targeting based on interests, behaviors, and demographics.

Step 1: Download the App and Sign Up for a Personal Account

First things first, you need a personal account to act as the foundation for your business presence.

1. Download the Snapchat app from the Apple App Store or Google Play Store.

2. Open the app and tap ‘Sign Up’.

3. Enter your name (you can use your own name or a representative’s name).

4. Enter your date of birth. Snapchat requires users to be 13+.

5. Choose a username. This is permanent, so choose wisely! We recommend something as close to your business name as possible.

6. Create a strong password and enter your phone number or email for verification.

7. Verify your account using the code sent to your phone or email.

Congratulations! You now have a personal Snapchat account. The next step is transforming it into a powerful business tool.

Step 2: Convert to a Business Account (It’s Free!)

This is the most important part of the process. You don’t create a separate “business account“; you convert your existing personal account.

1. Go to your Profile by tapping your Bitmoji or profile icon in the top-left corner.

2. Tap the settings icon (gear) in the top-right corner.

3. Scroll down and select ‘Business Suite’.

4. Tap ‘Create a Business Account’ or ‘Set Up a Business Profile’.

5. Snapchat will guide you through a quick setup. You’ll be asked to:

   • Confirm your business details like name and category.

   • Add your business address and website (highly recommended for local businesses).

6. Review the information and finalize the conversion.

That’s it! Your account is now officially a Business Account on Snapchat.

Also checkout: E-commerce: Advantages And Disadvantages

Step 3: Optimize Your Business Profile for Discovery

Now, let’s make sure people can find and recognize your brand. A complete profile is crucial for SEO within the Snapchat platform.

• Snapcode: This is your unique QR code. Customize it with your logo or brand colors to make it instantly recognizable. (Go to your Profile > Snapcode > Customize).

• Profile Picture: Use your company logo. This appears next to all your Snaps and Stories.

• Display Name & Username: Your Display Name can be changed, so make it your full business name. Your Username is the handle people use to find you (e.g., @YourBusiness).

• About Section: Write a catchy, clear bio that explains what your business does. Include a call-to-action (CTA) like “Check out our latest collection!” or “Swipe up to learn more.” (Note: The “Swipe Up” feature requires a certain number of followers or a paid ad).